Brand Manager Department :
Assist other Marketing Leaders in Supporting organizational strategies and objectives to drive growth of the Product.Manage short-term ( annual ) and Long- Term ( 3- 5 years ) strategy and Planning, including identification of " Key Consumer Insight ", Development of marketing Plan and Leadership of Growth initiatives.Drive Continuous Enhancement of Product Quality that Strengths our brand equity and extends the gap Vs. Key competitors. Build a strong collaborative partnership with cross- functional team members and agency partners.Work closely with key members of the sales team and directly with customers when appropriate to drive success.Manage Profit and Loss responsibility for the product.Develop and activate marketing mix. This includes Positioning, consumer targeting and a holistic Consumer contact strategy. In addition , these plans will include critical collaboration with Sales team to develop and activate appropriate customer and retail marketing efforts.
Skills and Experience Required :
Bachelor's Degree in a related field.Marketing Diploma is Preferred.Minimum ( 3 ) years Experience of a brand / Product marketing experience idealy with FMCG brand or ( 4 ) years with ABM brand. Experience marketing against a cooking enthusiast, personal culinary passion or intimate knowledge of Consumer , all strongly preferred. Experience addressing the needs of consumers and retail customers while successfully delivering brand building programs.Demonstrated success in growing brands.Experience and success in leading collaborative, cross-functional teams and presenting outputs to a braod range of internal and external members.Ability to manage self and prioritize projects.Highly entrepreneurial and pro-active.Demonstrated ability to create new business and elevate existing business to higher levels of performance.Passionate about accountability and goal achievement.Excellent verbal and written communication skills.strong analytical skills and ability to provide actionable recommendations.Solid Planning and budget skills.Consistently pushes creativity and innovation.High Level of integrity.Ability to challenge with Constructive passion.ability of reading retail Audits.
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